…Despite publicly denying doing so, Google keeps blacklists to remove certain sites or prevent others from surfacing in certain types of results… The company also boosts some major websites, such as Inc. and Facebook Inc., according to people familiar with the matter. Google made algorithmic changes to its search results that favor big businesses over smaller ones, and in at least one case made changes on behalf of a major advertiser, eBay Inc., contrary to its public position that it never takes that type of action.
More than 100 interviews and the Journal’s own testing of Google’s search results reveal: A 2018 Wall Street Journal investigation concluded, “The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see.” It reported, among other things:
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